UCL Bartlett School of Architecture
Design for Performance & Interaction MArch
Celia (Fangxuan) Wu
Interaction / Game / GUI Designer
I am a game and interaction designer working across game design, interaction design, visual design, GUI, service experiences, and interactive installations. My practice moves between research, gameplay exploration, interface logic and visual presentation, and the design and making of physical prototypes.
I graduated from the China Academy of Art in June 2025 and am now in my fourth term of the Design for Performance & Interaction MArch at The Bartlett School of Architecture, UCL. My current interests include generative AI games, AI-assisted design workflows, tangible games, and experimental interaction systems.
Education
China Academy of Art
Image and Media Foundation / Interactive Media and Game-related Design
Experience
NetEase Leihuo, GUI Design Intern
Participated deeply in multiple production modules, including icon systems, functional interfaces, commercial interface design, motion design, implementation follow-up, and in-game testing. The internship strengthened cross-functional communication, production coordination, and professional GUI design skills.
Tencent, GUI Design Intern
Worked across project pipelines with a focus on commercial value, visual benchmarking, and pre-production design standards. Conducted comparative analysis for Clash Royale UI and icon systems, produced localized design guidelines, designed PVE gameplay badges, and contributed to the first S-level skin UI proposal for Clash Royale. Passed the conversion review.
NetEase Games, GUI Design Intern
Joined the 2025 campus recruitment summer internship for a GUI role. Contributed to narrative content UI design for Identity V, learned to identify user needs, proposed innovative in-game photography planning directions, and optimized interaction flows for a smoother user experience. Passed the conversion review.
CAA Digital Product Dongtian COSMOS, Interaction Design Intern
Worked on interaction design and visual design output for Dongtian COSMOS, an online graduation exhibition platform of the China Academy of Art. Contributed to product iteration, interface experience, and visual refinement for a digital art communication platform.
Selected Awards
Xumi Realm, Graduation Project Bronze Award
Beautiful China Innovation Design Competition, First Prize
Cultural China Online Creative Competition, National First Prize
Second-class Scholarship
Lychee Odyssey, Tencent Academy Collaborative Workshop Outstanding Project
Skills
Proficient
Figma, Photoshop, Illustrator, Unity, Unreal Engine 5, Blender, Cinema 4D, After Effects, Procreate, ComfyUI, Vibe Coding, Midjourney
Familiar
Python, Arduino, Rhino, Processing, TouchDesigner, Maya, ZBrush, Premiere Pro
Design Focus
Game design, interaction design, visual design, GUI, user experience design, service design, AI-assisted creative workflow
Career Focus
Game Design / Interaction Design / Visual Design / User Experience Design
Preferred locations London, Shanghai, Hangzhou, Shenzhen
Languages English, Mandarin Chinese (native)
Contact ucbvfw3@ucl.ac.uk